Fashionistas are growing in popularity, and many people tend to mimic their style and listen to their fashion do’s and dont’s. These fashion gurus have the access to the hippest fashion forecasts and trends via the Internet. In the same way, fashionistas are able to find bargains quicker and share the latest fashion scoop easier. The World Wide Web is at everyone’s fingertips, and fashionistas are no exception!
Haul Videos (product reviews through short videos) are a new way to reach the fashionista audience. It is a new phenomenon where shopping meets technology. When a shopper returns home from her shopping spree, she can show off her fashion finds to the world by making a short review about the product and then posting it on an online site such as YouTube.
The “vlogger” or video blogger does not only get to brag about her shopping experience, she can also be a superstar shopper being featured on lifestyle shows and product ads.
Retailers and consumers are taking notice of this new way of doing consumer research. Department stores and retail companies may even find a specific fashionista to recommend their brand or bargains.
Social Media Platforms
Social media such as Facebook and Twitter are a quick outlet to let people know when and where the bargains are. These social networking sites redefine total shopping experience.
When fashionistas take to Facebook and Twitter the hot fashion trends and special deals such as when Target introduced its new Missoni collection (an Italian clothing line iconic for eclectic patterns), the results can be disastrous. Fashionistas literally crashed the site to get their hands on the goods.
Faster ways to share information and videos is a new plus as well. Foursquare launches ‘Save to Foursquare’ button this year. This allows online publishers, such as the fashionistas, to relate articles and reviews to places on Foursquare.
For example, if a fashionista publishes a review about a great new boutique in Chicago, a consumer can read the review and click the “Save to Foursquare” button. This puts it in the user’s to-do category, and the next time he/she visits Chicago, the Foursquare app will call the user’s attention about the boutique so he/she can check it out.
Shopping websites, such as Gilt Groupe, are growing in popularity as a fashion platform for fashionistas.
Once you’ve become a member, you can gain access to great bargains such as 40 to 70 percent off designer brands—everything from cashmere sweaters to designer sheets. The deals are weekly uploaded online at a designed time (noon) and the members will definitely know it. Once the bargains hit the Web, the hunting begins!
The Web opens up different avenues for fashionistas to fuel their passion. Video sites, social media platforms, Android applications, and membership clubs are just some of the ways how fashion and shopping have gone viral online. The Web has definitely been invaded by tech-savvy shoppers who also have a passion for fashion!